“I don’t know how to write a pitch or who to send it to.”
“How do I get the media to notice me?”
“I don’t have any contacts.”
Make Noise With PR & Media Masterclass
A 30 minute online masterclass that teaches you how to successfully get media attention and publicity for your business or side-hustle.
Tamara is the Head of Lifestyle at Mamamia. She has spent 10 years as a journalist, and time working in PR too. Running her own small business, she has been pitched to and also been the pitch-er.
What We Cover
How To ‘Do’ PR
We talk about the 3 main options available for small businesses looking to dive into the PR world. We arm you with the questions you need to ask yourself before choosing which option is best for your business.
Setting Your PR Goals
Whilst media and PR don’t necessarily equate to direct sales, they are still worth measuring. We’ll talk about the metrics outside of sales that you need to measure the return on your investment.
Know Your Targets
We’ll determine who you should be targeting media-wise. Which publications/agencies have a primed audience that will take an interest in your business. Plus, we’ll let you in on some handy resources we use when searching for publicity.
Build The Relationship
Learn the importance of creating a connection with the media person before you pitch to them. We’ll walk through what a callout list is and how you can regularly get placements in stories.
Craft Your Pitch
We’ll teach you how to successfully sell yourself to the media, as well as show you the 3 key essentials you should always include in your pitch.
Get Their Attention
We take you through a rundown of do’s and don’ts for grabbing the media’s attention.
Make the world a better place for women and girls.
By joining this course you’re directly helping us reach our goal of sending 1000 disadvantaged girls to school every day via our partnership with Room to Read.
Once you're all signed up, you'll receive a welcome email from us with all of the instructions to log into your course account. That’s where you’ll find all your course material and some short videos from Lady Startup Founder Mia Freedman, who will be taking you through the steps. Need help? Email us any time at firstname.lastname@example.org and we’ll be more than happy to point you in the right direction.
Unfortunately, due to the format of our short courses, toolkits and masterclasses, we do not offer refunds but as always, you can flick us a message with any questions or concerns you may have before purchasing. We are more than happy to help you make the right decision.
You will receive a Lady Startup login where you’ll be able to access all the materials including our 30 minute masterclass video, interactive workbooks, downloadable PDFs and general course information.
As soon as you log in, you will have lifetime access to all of the masterclass material.