About Us

What is Lady Startup?
Welcome to Lady Startup - an education-based movement and community created for Australian women looking to start or grow their businesses and side-hustles. We have a range of online courses, podcasts and social communities. Think of us as your mentor and cheerleader all wrapped in one.
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Your Experts
We're the expert team behind the Mamamia Media Company and we’re here to make an impact on your business. We are consultants, designers, marketers, content producers, social media experts and business owners. We’ve worked with some of Australia’s biggest businesses and advised some of its smallest.
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Meet our Founder
Lady Startup was pioneered by Mia Freedman, the Co-Founder and Chief Creative Officer of the Mamamia Media Company. What was once her Lady Startup, now reaches over 6.5 million women per month, not to mention Mamamia is now the largest women’s podcast network in the world. With over a decade of experience running her own business, Mia realised her expertise could help other business-minded women and so, Lady Startup was born.
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For every woman who wants to make their own coin, run their own show and follow their own rules...Lady Startup is your rocket fuel.
- Mia Freedman, Founder
Unsure if you belong here? Lady Startup is perfect for you if…
You want to start or grow your business.
You want a job with purpose.
You run a side-hustle and want to turn it into your day job.
You have a desire to change your life - maybe even the world.
You want to be in charge of your own schedule.
You want to support other women-run businesses.
Ways to learn
Online courses in all areas of business education
An award-winning podcast: Lady Startup Stories
Helpful articles
Free resources: guides, checklists, challenges and more.
A weekly newsletter with insider Lady Startup tips and inspo
A supportive community of like-minded women.

Make the world a better place for women and girls.

By joining this course you’re directly helping us reach our goal of sending 1000 disadvantaged girls to school every day via our partnership with Room to Read.