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If it's the right idea for you
Why do you want to start a business or side-hustle? Are you doing this for the right reasons? Oh and what are the right reasons? I'll teach you.
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Why your customer will buy and who they are
This is where I’ll show you my favourite way to stress-test your idea to see if it meets your customer's needs.
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Whether your business idea will make money.
The top 5 questions to test whether your idea has legs (and how to tell if customers will actually be willing to pay you for it).