Mia Freedman

Hi, I’m Mia Freedman Founder of Lady Startup

Mia Freedman

I’m the Founder of the Lady Startup movement as well as co-founder and chief creative officer of the Mamamia Media Group, Australia’s largest digital women’s media company.

Mamamia began as a Lady Startup in Mia’s lounge room in 2007 and now reaches 4 million women per month plus the world’s largest women’s podcast network, with more than 56 million shows downloaded.

Hi, I’m Mia Freedman Founder of Lady Startup

Mia Freedman is the Founder of the Lady Startup movement as well as co-founder and chief creative officer of the MamamiaMedia Group, Australia’s largest digital women’s media company.

Mamamia began as a Lady Startup in my lounge room in 2007 and now reaches 4 million women per month plus the world’s largest women’s podcast network, with more than 56 million shows downloaded.

What is Lady Startup?

We are a movement and a community that helps Australian women to put a rocket up their business dreams.

For every woman who is doing her own thing, making her own coin, running her own show and for every woman who wants to, Lady Startup is your rocket fuel.

For every woman who wants to grow her business...
For the women who has a side-hustle she wants to turn into her day job...
For every woman who wants to fire her boss and become the boss of her own time...
For every woman who wants more meaning from her work…
For every woman who wants to change the world - or maybe just her own life - with her idea...
For every woman who wants to use her money to support other women’s businesses...
Lady Startup is here to help make all of that happen.

How does Lady Startup do all that?

We have a free podcast where you can hear the behind-the-scenes stories of how other women launched and grew their businesses. We have step-by-step video courses and resources designed to help you take your idea and turn it into a business or side-hustle. We have a course to help you nail down the best business idea for you. We have a weekly newsletter with insider Lady Startup tips and inspo direct from founder Mia Freedman. And we have a smart, funny, generous, talented and supportive community of women who want to wrap their arms around you and welcome you.

"Recognising I needed a little extra support before I launched, on a whim, I decided last year to enrol in the Lady Startup Activation Plan. For me, it was a great decision. I learnt so much, and suddenly found myself in an incredibly supportive network of women, all on a similar journey, and all cheering for each others' success."

Miranda Davidson

Happy Planet Toys

"This course was absolutely perfect in providing me with all the information I needed, not only to set up my business scaffolding, but also everything from identifying my audience, writing a business plan, marketing, PR and more. It covered all aspects of starting a business and put it into easy to digest, bite size pieces."

Carly Lowe

LuxePacker

"The course gave me the fundamentals for getting started and solidifying my idea. The best part of the course is Mia’s Weekly lives, answering questions, giving encouragement and support to keep pushing forward. Also, the Facebook Group created for our intake was invaluable, as we grew together and used each other as a captive Market Research group to get logos and ideas perfected."

Jill Webb

Cheers Sweetie

"Resigned from my corporate job this week to completely immerse myself in my 'side-hustle' which has gone from strength to strength since completing this course!!!"

Ebby Carson

Little Bird Boutique Events

"I found the course content super easy to understand, practical and in bite sized, digestible parts, so it was not too overwhelming, especially with all the other commitments us ladies have - full-time job, family, travel etc. It catered to everyone schedules, types of start-ups and gave such a great foundation to kick-start your biz!"

Chamani Weerasekara

Chamani The Label

"This course was incredible, I couldn't recommend it highly enough. I know I'm only a side-hustle, but I have a serious little business on my hands thanks to the Lady Startup Activation Plan."

Prue Sinclair

Midsummer Grazing

Meet The Startups

"Highly recommend this as a course for business and personal growth as a person!"

Melissa Derksen

Ricky Dee's Eco Toys

"Being in this Lady Startup community, I can not only ask for help and advice, but I can now give help and advice to others that are all at different stages of their businesses, or are going through things that I may have just been through. The course keeps giving - through the community that comes with it."

Kellie Ritchie

Ric Rac Road

"I owe so much to Mia and the Lady Startup team for teaching me how to go from idea to business launch. I think it's brilliant that you offer so much support to women with little ideas and big dreams!"

Gemma Rigby

Omya Spot

"I can't thank the Lady Startup Activation Plan course enough for giving me the skills and the courage to take the leap from being stuck in a mundane job where I was literally just turning up every day. No voice. No passion. Now I have creative control of something I am incredibly proud and passionate about."

Tara McKeon Proud

Proud Poppy Clothing

"Often with these types of things you sign up and the face of the course is nowhere to be seen. Not the case here. The access to Mia was great! She hosted Q&A sessions each and every week. She showed up. She answered our questions. She cheered us on. She celebrated our wins. And she gave us a kick up the you know what when we needed that too!"

Emma Browning

Love Haidee

"I did the October 2019 program and found it super useful. It distilled everything I needed to know so I didn't have to trawl through the internet and it was great to have a community around. I worked more slowly through it than six weeks and still go back to it regularly."

Kathleen Brenner

Minerva Coaching

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