Rocket Plan

Put a rocket up your business

A plan for your next 12 months of business growth, completed in just 3 weeks? You bet.

Mia Freedman using a computer to explain Rocket Plan to another woman.

You asked.
We listened.

You’ve been asking us to create a course for women who already have a business or a side-hustle. Who have stalled or who need to pivot. Who need specific guidance and group mentoring. And that is just what we’ve done.

Welcome to The Rocket Plan.

  • Do you want to boost your online presence?
  • Scale up your social media?
  • How about more traffic to your website? Better quality traffic?
  • Want to create killer Facebook paid ads?
  • How about updating your website so it converts to more sales?
  • And is it time to tweak the copy on your site to make it work much harder for you?
  • Or maybe, you just want clear steps to take so you can grow your business over the next 12 months?

I have Excellent News Because the Lady Startup Rocket Plan will help you do just that.

We’ll show you how to save time and skip the anxiety when you create content for social media. We’ll demystify what platforms you should actually be using and the ones to ditch immediately.

You’ll learn how to increase high-quality traffic to your website (that means customers who are more likely to buy from you) and how to understand the chaotic and confusing world of Facebook ads.

We’ll step you through what you need to refine your website design and tweak your sales copy so that you get more customers. We’ll also explain why email lists are even more important for your business than social media and then we’ll show you in detail how to get people onto your list and what to send them.

AND in the 3 weeks of this course, we’ll set you up with a clear plan - a ROCKET PLAN - for the next 12 months of business success. And GROWTH.

The best bit: in our signature Lady Startup style, we’ll build an instant support network around you. Because running a business is hard. And it’s even harder when you’re doing it alone. Nobody has time for networking so we’re providing you with a network; you’ll find your tribe amongst a tight knit community of like minded women who are on the same path you are, all building a better, more successful business.

Reach Mamamia's audience for free

The Rocket Plan is an online course that can literally pay for itself.

When you enrol in the October intake of the Rocket Plan you will get a $1000 advertising campaign with Mamamia for FREE.

Direct access to the 3.3 million people who come to for trusted recommendations every single month. At no extra cost.

Mia Freedman wearing a blue shirt sitting in front of a computer

The Rocket Plan is taught by me, Mia Freedman.

I founded Mamamia, Australia's largest independent media company in my lounge room 13 years ago. I had no degree, no investors, no tech experience, no staff and no clue what I was doing.

But I had passion and I had an idea; to build a women’s media company. Somewhere women could come to feel seen, heard, understood and supported. And I did it.

Today we have more than 100 staff, revenue of millions of dollars and the largest women’s podcast network in the world with more than 166 million podcast downloads. We reach 6.5 million Australian women every month and we remain purpose-driven. Our why?

To make the world a better place for women and girls. We do this through our content and by using our profits to send 230 disadvantaged girls to school every day. And it all began in my lounge room - just me and my laptop.

Another way we make the world a better place for women and girls is with the Lady Startup movement that has already helped more than 100,000 women launch and grow their own businesses.

I’ve learned so much over the past decades and I’ve become an expert in digital marketing, social media and the tools you need to put a rocket up your business, whatever kind of business it is and whatever level of experience you have with the online world. It’s all SO DO-ABLE.

And I’ve put all of that knowledge into the Rocket Plan. For you.

A group of women sitting on couches talking and drinking wine

Let’s talk details.What do I get if I sign up to the Rocket Plan?

3 weeks of knowledge to completely revamp your online game.

Video lessons taught by Lady Startup's founder and Mamamia's co-founder, Mia Freedman.

Video notes and simple step by step implementation instructions.

4x Live group mentoring sessions with Mia Freedman to kick self-doubt to the curb.

Q&A resources for all those questions that pop up as you work through the course.

The Rocket Plan spreadsheet that will give you action tasks for the next 12 months of business.

Access to a vibrant private community that will be your support network.

Cheatsheets that demystify Instagram, Facebook, LinkedIn, Pinterest, YouTube & TikTok.

Tips on how to level up your game and scale up your social strategy.

Tons of checklists with actionable steps to keep you on track every step of the way.

A $1000 display advertising campaign on and templates to create your ad.

Learn your way. Compatible on desktop, mobile and tablet devices.

PLUS...Worksheets and guides that cover:

Module 1

Put A Rocket Up Your Revenue

  • Brand Photography
  • Product Descriptions
  • How To Answer Your Customers Questions
  • Better User Experience
  • Better Social Proof
  • Scale Up With Digital Products
  • Taking Actual Stuff, Online.

Module 2

Put A Rocket Up Your Website

  • Designing Your Site For Sales
  • Get Quality Traffic
  • Get Your Website Seen - Guest Blogging Pitch
  • Website Copy That Converts

Module 3

Put A Rocket Up Your Email List

  • Selecting An Email Marketing Provider
  • Creating a Killer Lead Magnet
  • Monthly Email Marketing Planner

Module 4

Put A Rocket Up Your Socials

  • Repurposing Content Action Plan
  • Batching Video Brief
  • Daily Marketing Calendar
  • Understanding The Top Social Media Platforms

Bonus Module

Power Up YourPaid Marketing

  • Facebook Ads Goal Brainstorm
  • Understanding Facebook Ads Rules
  • Facebook Ad Setup
  • Tracking Facebook Ad Results

Plus, when you enrol you’ll receive a total of $719 in bonus resources!

Masterclass: From Startup To Scaleup

VALUE: $67

A masterclass hosted by Mia Freedman that will teach you how to get your head around scaling up your business.

Branding Style Guide Template

VALUE: $29

An easy-to-use Canva template to organise and collate your brand’s look and feel in one place.

10 Ways to Inspire Email List Sign Ups On Your Website

VALUE: $29

Growing your list is one of the most important things you can do for your business. This bonus gives you 10 easy ways to inspire list sign ups to build your email list.

Ultimate Time-Saving Content Template

VALUE: $29

If filming social media content takes you hours and hours then you need this bonus in your life ASAP. A simple PDF template to streamline your content creation.

Masterclass: Influencer Marketing

VALUE: $67

Hosted by Jacqui Capel, GM of influencer marketing agency, Social Squad, who shares her learnings gathered from executing hundreds of successful Influencer campaigns for her clients, including a few professional tricks of the trade, and a step-by-step approach for you to plan your own campaigns and take them to the next level.

How to Power Up With Paid Marketing

VALUE: $299

In this guide, you’ll learn everything you need to know to confidently and successfully get started with paid marketing. We’ll even take you step-by-step through creating your very first Facebook ad.

The Lady Startup Scale Up Kit

VALUE: $199

Making scaling up simple. Including heaps of editable Canva templates and email scripts.

Want to reach a bigger audience?

Exclusive to the October intake of the Rocket Plan, all course students will receive a $1000 advertising campaign on

We know first-hand just how expensive life as a lady startup can be, so we made sure the Rocket Plan course is a money-saving investment, rather than just another expense.

That’s not “$1000 off” a bigger spend, it’s a real, ready-to-run display advertising campaign. No extra cash required. We’ve even added a step by step guide and template to walk you through the streamlined process to get your ad up and in front of the 3.3 million people who visit the Mamamia website every single month.

Ranked #1 against media competitors as ‘a talked about brand’, ‘a candid voice for women’ and a ‘brand for all women’, it’s not surprising that Mamamia’s special quality of audience engagement translates into more sales for advertisers. The audience think of Mamamia as a friend and come for recommendations they can trust - making it the perfect place to promote your product or service.

But maybe your target customer isn’t a woman? Remember that 98% of ALL household purchases (whether they’re for men, women, children or pets) are influenced by a women - so make sure you reach her.

You'll gain access to our exclusive, close-knit community to give you the support, motivation, advice and guidance you need to keep your business growth on track.

Yes, I’m ready to grow my business. I want a spot in the Rocket Plan!

Join the Rocket Plan today for just $697
Or pay 4x fortnightly instalments with afterpay $174.25

BE QUICK!Enrolments close midnight AEST
Monday 18th October 2021.

“The value is ongoing as the Lady Startup online community is outstanding support for any woman in business. I have since purchased my own business and use the community on a daily basis as a sounding board, shoulder to cry on, motivator, test ground and cheer squad!”

Danielle Appi, The Vegan Box

Bouqets of flowers next to a computer

YOUR BURNING QUESTION, ANSWERED Would The Rocket Plan suit me and my business?

Unless your business is turning over so much money you can barely count it all, then YES. You should do this course.

If there is even a shadow of doubt in your mind that your business could be doing better (and honestly, you can always make improvements) then this is the right course for you.

IMPORTANT NOTE:This course is not right for you if...

The Rocket Plan is not suitable for those who haven’t yet started their business. If you need help coming up with your idea or launching your business you can check out our other courses: the Idea Kickstarter and the Activation Plan.

Day planner with hand placing a note

This course will be the rocket fuel that will propel you forward and accelerate your business growth.

And here’s how we’ll do it:


Module 1Put A Rocket Up...YOUR REVENUE

In Module 1 we’ll teach you how to optimise what you’re currently selling online, (or help you get online if you’re not already), help you develop new digital products to compliment what you are already selling and show you how to take what you sell in person, online. It’s easier than you might think.


Module 2Put A Rocket Up...YOUR WEBSITE

Knowing the basic design principles is more important than you think. We’ll show you the key things you need to make your site user-friendly and the tricks to getting more eyes onto your content. We’ll also guide you through turning boring copy into converting copy.

Module 3Put A Rocket Up...YOUR EMAIL LIST

Email marketing is the single most important piece of marketing you can do and most businesses don’t even realise it. We’ll teach you how to get people on your list, what exactly you should be sending them and how often (you’ll be surprised).


Module 4Put A Rocket Up...YOUR SOCIAL MEDIA

With social media you can get massive FOMO and feel like you need to be on all of the platforms and going all of the things. But that’s just not sustainable. We’ll help you hatch a plan for the platforms that you should be on and show you how to create winning content efficiently and effectively.


BonusHow To Power Up With Paid Marketing

Take your business to the next level by harnessing the power of this advanced tactic. We will walk you through the fundamentals of Facebook advertising and give you a formula to go from no idea to running your first profitable Facebook ad. Plus we give you insider knowledge around things like budgeting, ad psychology and best practice so you can maximise your ad impact.

“Lady Startup is just fabulous to work with. Highly recommended for any ladies looking for encouragement, support and community in creating their own business.”

Lou Carroll, Maybe Mazie

100% Money back guarantee sticker

Our Money Back Guarantee

We know that if you implement the Rocket Plan, it will make a tangible difference to your business. In fact, we’re so confident that we’ve added a 7-day do-the-work money back guarantee.

You have 7 days to jump in and experience the course — to watch the videos, complete the worksheets, get support from the community and the Lady Startup Team, make some genuine connections, and GO AND DO THE THINGS that will get your Lady Startup out into the stratosphere.

If you do the work and it’s not sitting right — for whatever reason — simply send us an email at, and we’ll refund your payment then and there. This way, we’re both keeping up our end of the bargain: I’m providing everything you need to get your Lady Startup up and running, and you’re following through.

Lady Startup Rocket Plan Put a rocket up your business

In just 3 weeks, set yourself up for the next 12 months and beyond!

Join the Rocket Plan today for just $697
Or pay 4x fortnightly instalments with afterpay $174.25

BE QUICK!Enrolments close midnight AEST
Monday 18th October 2021.


I’m ready to grow my business. I want a spot in the Rocket Plan!