Launch your own business or side-hustle

In six easy steps

Seriously! We’ve made it that simple.

If you’re starting from scratch (and most Lady Startups do), you'll probably end up with more of a ‘kitchen table’ startup. It’s going to take hard work… some multitasking while you manage kids or a day job… and maybe a few late nights to get things done. 

And WE’RE here to help. With the Activation Plan, we’ll show you how in just six practical weeks, you could have your own living, breathing business.

What does this mean for me?

I’ll make money doing something I love.

I can work on my own schedule and have more flexibility.

I’ll be part of a supportive community of like-minded women.

I will be my own boss.

The Activation Plan has been tried and tested by over 5,000 Lady Startups and counting.

Yep. Over five thousand. Women just like you, who came to the table with no idea, too many ideas, a side-hustle they wanted to get serious about, or even an old business that didn’t work out. These are women who decided to invest in a future that excited them.
The Activation Plan has been tried and tested by over 5,000 Lady Startups and counting.

What do I get if I sign up to the Activation Plan?

Everything you need to fuel up and launch your business.

Video lessons taught by Lady Startup's founder and Mamamia's co-founder, Mia Freedman

Video notes and simple step by step instructions to walk you through the setup stage.

Weekly group mentoring sessions with Mia Freedman and the Lady Startup Team to kick self-doubt to the curb.

Q&A resources for all those questions that will pop up as you work through the course.

Tons of checklists with actionable steps to keep you on track every step of the way.

A list of people who can help get your biz off the ground.

Focused, clear and easy-to-follow marketing plans to launch your business.

Lifetime access to all course material. (Compatible on desktop, mobile and tablet devices.)

$597 AUD
One payment

Make the world a better place for women and girls.

By joining this course you're directly helping us reach our goal of sending 1,000 disadvantaged girls to school every day.

Ooh, and let’s not forget...

Our Community

You’ll gain access to our exclusive, close-knit community to give you the support, motivation, advice and guidance you need to keep you and your business on track.  

Yes, I'm ready to start my business.

$597 AUD
One payment

What will I have in my Lady Startup toolbelt by the end of this course?

💡 Build your idea


  • Nail down an idea that makes sense to you.

  • Examine your market in-depth.

  • Get clear about who your target customer is.

  • Create a moodboard to define your vision.

🔨 Build your product/service


  • Build out your product/service.

  • Learn different kinds of business models so you can choose the best one.

  • Map out your business building plan.

  • Figure out how much to charge for your product or service.

  • Decide what success looks like for your business.

🎨 Build your brand identity


  • Name your business and lock it in.

  • Pick the best-suited platform to build out your very own website.

🙌 Catch Up Week


  • Get yourself back on track and organised.

  • Watch your group mentoring session with Mia Freedman and kick your butt into gear.

💻 Build your brand


  • Get creative and bring your brand to life.

  • Establish your brand one-liner.

  • Design your logo.

  • Create your brand board.

  • Start to build your website.

🚀 Build your 


  • Learn about the core marketing pillars: email marketing, SEO, and social media.

  • Find out how these pillars will help you launch and grow your business for years to come.

  • Understand different strategies.

  • Create your very own launch plan.

🎉 Build your backend


  • Get clear on all the boring business stuff. (And we can say it’s boring because even the experts do.)

  • Learn about bookkeeping and accounting.

  • Work out exactly what skills you have, the skills that need work, and also the people you might need to hire.

  • Cover the legalities you might need to know to protect your business.


You get lifetime access!

As part of your enrolment you get lifetime access to all the course materials so you can take it entirely at your own pace if our schedule doesn't quite work for you.

They did it. You can too.

Lara Pack

Elixir Play

Francesca De Michele

Armed Jewels

Miranda Davidson

Happy Planet Toys

Jessica McLeod

The Conscious Space

Emma Harrison-Smith

Boss Mum Collective

Gemma Deavin

Mount Henry Honey

And, when you enrol you’ll receive a total of $1,062 in bonus resources!

Masterclass: How To Squeeze In A Side-Hustle

VALUE: $199

6 steps to start a business on top of full-time job. A masterclass taught by Mamamia's Social Media Producer, Maddie King.

The Little Black Book of Gold

VALUE: $199

We have compiled a list of service providers that are endorsed by other Lady Startups who have completed the Activation Plan course.

The Perfect Pricing Guide

VALUE: $69

Your comprehensive guide to pricing your product or service for profit. This guide and workbook walks you through a series of questions to help you land on that perfect price.

Learning From Experience Panels

VALUE: $258

Benefit from the wealth of knowledge of those that came before you through our experience panels. We have the Service Panel and the Manufacturing Panel.

Online Marketplaces

VALUE: $69

Your tech-friendly, low risk guide to getting started with online marketplaces so that you can get your products and services to market quicker.

Business Partner Playbook

VALUE: $69

Your no-regrets guide, with all the questions you should ask, to find the right business partner for you and your business.

The Lady Startup Launch Kit

VALUE: $199

The express lane to launch: getting you to market quicker with confidence.

Our Money Back


If you start the course and feel it’s not quite what you need to move your biz forward, we genuinely don’t want your money.

The Lady Startup Activation Plan comes with a 7 day do-the-work money back guarantee.

This means you have 7 days to jump in and experience the course — to watch the videos, complete the worksheets, get support in the live group mentoring sessions, make some genuine connections in the group, and DO THE THINGS that will get your Lady Startup up and running.

If you do the work and it’s not sitting right…

Simply send our team an email at, and we’ll refund your payment then and there. This way, we’re both keeping up our end of the bargain.

$597 AUD
One payment